Summer 2017 ItchyItchy

ItchyItchy was a dual part clothing line/augmented reality app project presented at New York Fashion Week. In the gallery, viewers could see the clothes on models and then look through provided phones at virtual elements tethered to the outfits. When a user gazes at an element, they are transported to a virtual environment, an extention of the textiles and patterns used in the fabric on the clothing. As the main technical developer my role in this was to make the VR/AR mobile app.